How To Set Realistic Goals for Your Network Marketing Business
When people think of setting goals for their network marketing business, they often think about what they need to get to the next pay level. Maybe you need 100 new customers and 2 new business builders to get to your next achievement level. But, that doesn’t mean, it’s a good goal. In fact, if you average 2 new enrollees a month, and you set a goal for 50 or even 100 new enrollments next month, you’ll be setting yourself up for failure!
Determining Your Goal
That’s because your mind can’t make the leap. It can distinguish between something that rings true and that which seems impossible. Your subconscious mind must be able to believe your goal is true today in order for it to go to work on bringing it to fruition. So never make a goal for more than 50% of where you already are. If you’re earning $1,000/month, then make your goal for $1,500/month. Don’t try to set an initial goal of $10,000/month. Your mind can’t conceive it.
Setting Measurable Goals
When you set a goal you must be able to measure it. So, some examples of measurable network marketing goals are:
- Income
- Status Level
- Number of personal enrollments/customers
- Number of new business builders
- Number of presentations
You get the idea. Just make sure you’re not vague. A goal like, “I want to be a successful network marketer”, is not going to get it done. Because it’s not measurable.
Write Goals in Present, Positive Tense
We’ve all heard you need to write down your goals. So why do so few do it? Because like anything, you have to develop the habit of writing your goals. So do it every day for 30 days. I still write my top 5 goals every day on the top of my To-Do List. It helps me focus on what I really want, instead of getting sidetracked with daily disruptions.
So how do you write your goals? They must be in the positive, present tense. Let me show you what I mean…
“I enroll 8 people in my business every month”
“I have an organization of 300 customers”
“I earn $3,000 per month from my business”
When you write it in the present tense you are imprinting it into your brain. You can, in essence, trick your subconscious into believing these statements are true, which makes your brain launch into action into making them a reality for you.
Setting a Deadline
Once you’ve decided what your goal will be, you must set a deadline. Brian Tracy says, “A goal is simply a dream with a deadline.” If you don’t set a deadline, your goal is only a wish or a dream. If your goal deadline is more than a month out, set sub-deadlines of a week or month to keep you on track.
Matching Activities with Your Goals
After you write your goals, you need to match those goals with action items that will help you achieve them. For example, if your goal is to enroll 8 new people into your business, your activities might be something like:
- Add people to my contact list
- Invite 30 people to a presentation
- Show the presentation to 15 people
- Follow-up with 20 old prospects
And, if you’re not willing to do the activities necessary to achieve the goal, then you need to change your goal. It’s that simple!

September 29th, 2009 at 1:19 am
You explained very clearly about the relation between our goals and our mind. You’re right, set the goals which seems realistic as well, I have experienced that. No wonder, the business will earn you $10,000/month but in 6-7 months, not immediately but to reach to that point, you have to make small goals, like $1,500/month and then each month increasing $500-$1000 to your goal.
If you stick to your smaller goals, you’ll reach your main goal, or if we say that you should break down your huge goals into smaller ones.