Network Marketing Today

Finding Free Local Leads with Reverse Prospecting

Finding good local leads is difficult enough, but free local leads…now that’s a goldmine! Before I go into how this is done, let’s see how the ‘hacks’ have been doing it (and pissing people off in the process).

The Old Way

Let’s say you wanted to advertise your business through the local newspaper or Penny Saver classifieds section. You place an ad for free or for a small cost, publish your phone number in your ad, and wait for the phone to ring.

When it finally rings, you’re ecstatic! But within a minute into the call, you realize the person on the other end of the phone isn’t interested in your business, but actually trying to pitch you on theirs!

How often has that worked on you? Ummm….Never!

But there is a way to reverse prospect without angering the other person.
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Are You a Network Marketing Orphan?

Are you one of the many abandoned network marketers left without the guidance and assistance of an experienced upline sponsor? Or maybe you’ve met an orphan at a company event who tells you how difficult it is to go it alone.

So, why does this happen? Because network marketing business seems to always attract those that are gung-ho one month and out of the game the next. Let’s face it - we’re in a business full of flakes! But when your upline decides to quit the business or is only “taking a spot”, how do you protect yourself from going down with them?

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Creating Network Marketing Teams Builds Accountability

In any network marketing business, it can get tricky trying to balance enrolling new people with training and helping existing members. But, every good leader knows you must do both. You can’t stop building or the business will decline and start to go backwards on you. And, you can’t neglect the people who’ve been your bread and butter from the start, so how do you do it all?

Leverage! Let me explain…

Leverage Your Time with Teams

Leverage your time by grouping similar members together. You can create teams of two or four or more. But, its important to leverage your time and your group members time by letting them help each other. So you don’t always have to explain every aspect of the business to each person for ever and ever!

Team members can work together to invite prospects, show presentations, follow-up with leads, and share experiences on what works and what doesn’t. If the team has a question, then they can call you for a question and answer session which will help all team members at once.

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A Lead is Always a Lead

Have you ever bought a batch of leads, called them all, got ahold of half of them, and maybe only enrolled

one person? So what do you do with the other leads? Did you throw them out, store them on your computer

- never to be revisited again? Or do you actually follow up with them on a regular basis?

Leave the Door Open

When you speak with a lead, and they tell you its not a good time, or they’re not interested right now, ask them if you can follow up with them next month. Or, an even better idea is to ask them when would be a better time. And, whatever they say, shorten it. So, if they say to connect with them in 6 months, call them back in 5 months. If they say 1 month, then follow up in 3 weeks.
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Creating a Training System for New Enrollees

Keeping a network marketing business going can be time consuming, so why not take every opportunity you have to simplify your recurring tasks - like training. When you enroll someone new into your business, you need to train them to build a healthy business as well. And, that can take time.

If you intend on continually enrolling 4-8 new people each month, you’re going to need to create a training system. You need a step by step system that everyone follows from the moment of enrollment. If you find yourself telling each new enrollee the same thing over and over for each person, you understand how important a system really is. Here’s the best way to creating a system that can automate your training:

1. Determine the Steps to Success - Break down the first level of achievement into steps for the new guy to follow.
2. Document your steps - Type the training for each step out into a Word document, or PDF file complete with action items for your new enrollee.
3. Email each step to your enrollee - One of the first things you can do after someone joins your business, is to email them a welcome letter and their first “Step to Success” training document. This gives them the option of reviewing the material when they’re ready, and saves you valuable time.

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Phone Prospecting Without a Script

People hate to be sold to. So, the days of cold calling and reading from a script are long gone. It’s too fake. It screams, “I don’t know what I’m talking about“. And, if your upline tries to tell you to read from a script, go the other way!

Conversational Phone Prospecting

The best way to align with your prospects is to get to know them, have them tell you what they need or want, and then determine if you can provide a solution. If you can you move on to inviting them to a presentation, but not before you do the first two steps!

People don’t want information pushed up on them. They want to make sure you know who they are and what they want. So step 1 is to Get To Know Your Prospects.

And, how do you do that?

By politely introducing yourself on the phone, tell them the purpose of your call (you understand they were online poking around looking for some information on working from home), and ask them some questions.

Ask them…

• What prompted their interest in working from home?
• What are they hoping to gain from working from home?
• How much money would make a difference in their life right now?
• How would that money/free time affect their current situation?
• Have they ever worked from home in the past? If so, doing what?

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How To Set Realistic Goals for Your Network Marketing Business

When people think of setting goals for their network marketing business, they often think about what they need to get to the next pay level. Maybe you need 100 new customers and 2 new business builders to get to your next achievement level. But, that doesn’t mean, it’s a good goal. In fact, if you average 2 new enrollees a month, and you set a goal for 50 or even 100 new enrollments next month, you’ll be setting yourself up for failure!

Determining Your Goal

That’s because your mind can’t make the leap. It can distinguish between something that rings true and that which seems impossible. Your subconscious mind must be able to believe your goal is true today in order for it to go to work on bringing it to fruition. So never make a goal for more than 50% of where you already are. If you’re earning $1,000/month, then make your goal for $1,500/month. Don’t try to set an initial goal of $10,000/month. Your mind can’t conceive it.

Setting Measurable Goals

When you set a goal you must be able to measure it. So, some examples of measurable network marketing goals are:

• Income
• Status Level
• Number of personal enrollments/customers
• Number of new business builders
• Number of presentations

You get the idea. Just make sure you’re not vague. A goal like, “I want to be a successful network marketer”, is not going to get it done. Because it’s not measurable.
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