A Lead is Always a Lead
Have you ever bought a batch of leads, called them all, got ahold of half of them, and maybe only enrolled
one person? So what do you do with the other leads? Did you throw them out, store them on your computer
- never to be revisited again? Or do you actually follow up with them on a regular basis?
Leave the Door Open
When you speak with a lead, and they tell you its not a good time, or they’re not interested right now, ask them if you can follow up with them next month. Or, an even better idea is to ask them when would be a better time. And, whatever they say, shorten it. So, if they say to connect with them in 6 months, call them back in 5 months. If they say 1 month, then follow up in 3 weeks.
Set up a Reminder
If you’ve spent any time in a network marketing business, you know the “Fortune is in the follow up”. But, let’s face it…we’re not going to remember to follow up with everyone without a reminder. So the best way to follow up with leads is to set up a reminder system. If you use Outlook, Outlook Express, or the new Windows Mail, there is a built in calendar and reminder system.
Right after you talk to a lead who needs to be followed up with, enter them into the calendar and set an automatic reminder. That way, you’ll get a popup notice to “Call John Doe” on the exact day and time you set.
When Does a Lead Stop Being a Lead
There are only two ways a lead stops being a lead.
- If they opt out of email
- If they ask you to stop calling
That’s it…period! As long as they don’t do either of these two things, they are still a lead, even if they tell you they’re not ready, they don’t have the money, they need to talk to their spouse, they don’t answer the phone, or don’t return messages.
Continue to revisit leads on a regular basis through email and phone for as long as possible. We all know someone who worked a lead for months or even years and found one of their best enrollments. Be persistent and follow up!
