Finding Free Local Leads with Reverse Prospecting

August 10th, 2008 | 5 Comments | Posted in Leads

Finding good local leads is difficult enough, but free local leads…now that’s a goldmine! Before I go into how this is done, let’s see how the ‘hacks’ have been doing it (and pissing people off in the process).

The Old WayReverse Prospecting

Let’s say you wanted to advertise your business through the local newspaper or Penny Saver classifieds section. You place an ad for free or for a small cost, publish your phone number in your ad, and wait for the phone to ring.

When it finally rings, you’re ecstatic! But within a minute into the call, you realize the person on the other end of the phone isn’t interested in your business, but actually trying to pitch you on theirs!

How often has that worked on you? Ummm….Never!

But there is a way to reverse prospect without angering the other person.
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A Lead is Always a Lead

July 23rd, 2008 | No Comments | Posted in Leads

Have you ever bought a batch of leads, called them all, got ahold of half of them, and maybe only enrolled

Leads Open Door

one person? So what do you do with the other leads? Did you throw them out, store them on your computer

- never to be revisited again? Or do you actually follow up with them on a regular basis?

Leave the Door Open

When you speak with a lead, and they tell you its not a good time, or they’re not interested right now, ask them if you can follow up with them next month. Or, an even better idea is to ask them when would be a better time. And, whatever they say, shorten it. So, if they say to connect with them in 6 months, call them back in 5 months. If they say 1 month, then follow up in 3 weeks.
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